By linking SQL to Customer Relationship Management (CRM) solutions your company can make significant strides in sales performance and customer service. Synchronizing a CRM solution to your SQL system allows you to provide superior customer service because all the necessary information relative to a customer can readily be accessed by your sales force.
The success of your business is largely dependent on your Sales Team. In an increasingly competitive environment, sales teams need to skillfully manage a range of competencies and toolsets. Presentations, literature fulfillment, revenue forecasting, sales follow-up, lead generation, cross-selling / up-selling and scheduling appointments and activities are all part of a day's work. To achieve peak performance, Sales Teams need easy-to-master tools which provide consistent, accurate and effective results that translate into increased revenues and profitability.
SQL CRM empowers sales teams by providing an intuitive system that presents a comprehensive single view of the customer across your entire organization. Combine this with a powerful Knowledge Base and automated business rules to create a consistent sales approach throughout your entire team.
With SQL CRM, sales professionals can manage customer accounts and opportunity life-cycles with ease.
SQL CRM provides an easy means of building an intimate profile of each customer account and managing every stage of an opportunity life-cycle from initial contact to presentations to contract negotiations to sale all the way through fulfillment and post-sale service and support activities. By knowing your customer history (purchases, account-related activities, etc.), you can expand business offerings to meet future needs.
With Competitor Intelligence, identifying competitors is simplified. Track Competitor Strengths, Weaknesses, Ratings and Past Performance while monitoring Win/Loss statistics to better position yourself in the future.
Powerful analytical tools allow managers to review customer leads and target the most profitable accounts. Integrated Internet Resources increase efficiency by researching customers and competitors. Research items can be easily linked to an account for future reference.
At any moment, you can review what is in the pipeline grouped by Account Manager, Sales Team, Sales Stage and Product Lines. Analyze forecasts and progress towards company goals to create a winning sales team.
SQL CRM provides a consistent automated approach for streamlining sales operations. Capture leads from your website and automatically route them to the appropriate sales team member for follow-up. Create business rule processes that automatically schedule distribution of literature and follow-up activities.
Your sales team needs "anytime, anywhere" access to critical account, opportunity and product information in order to gain competitive advantage and close sales. SQL CRM offers complete offline access to customer account information through a separate disconnected solution.
Sales professionals "on the go" no longer have to deal with the frustration of partial or missing account information. Armed with complete customer data, sales professionals are always equipped to take advantage of unexpected opportunities.
Easy synchronization features help keep your mobile staff up-to-date with the rest of your organization. SQL CRM also synchronizes contact and schedule information using Palm and Pocket PC OS devices including PDAs and mobile telephones.
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